Representatives from the UK's creative industries and major internet service providers (ISPs) have come together with the support of the UK Government to launch Creative Content UK. The Creative Content UK programme consists of two elements, a major multi-media public education campaign and a programme of email alerts sent by ISPs to residential broadband subscribers when their account is used to infringe copyright. The education campaign aims to inform customers about the wide range of legal sources of content available to them and promote awareness of the value and benefits of creative content and the copyright which underpins it. The campaign involves different parts of the creative industry, including music, television, film, publishing, photography, sport and games. To find out more about the education campaign visit www.getitrightfromagenuinesite.org.